Twenty-five real estate portals, home design publications, and lifestyle magazines. Every site on this list is one someone opens when they're thinking about where they live next.
We hand-picked 25 sites. All of them home.
Real estate search portals where buyers are actively comparing listings. Home design magazines where people bookmark rooms and save ideas. Lifestyle publications where the conversation is always quietly about how people want to live.
Your listing runs across all of them.
We feed the Zillow.com URL and the Zillow app into Google Ads as behavioral models. Google maps the digital footprint of a typical Zillow user, then targets people who share those exact browsing, search, and app patterns across its network.
Someone who spends time on Zillow is the most likely person to see this ad. That's not a coincidence. We built the audience that way.
Buyers at every stage of their search, across up to three neighborhoods or cities you choose.
Comparing listings, sending links, scheduling tours. Your ad shows up alongside the content they're already consuming.
Reading House Beautiful and Architectural Digest, imagining what their next home looks like. Your listing becomes part of that picture.
Country Living and Good Housekeeping readers think about how they want to live. That kind of thinking is usually what tips someone from "someday" to "let's go see it."
Built from actual placement data. Last 30 days.
Your home is running as a targeted ad across 25 real estate and home sites right now, including Zillow.com and the Zillow app in the audience build. Buyers who are actively searching, reading home design content, and browsing lifestyle publications are seeing it across up to three geographic areas you selected.
Every campaign comes with a real-time dashboard that shows where your listing ran, how many people saw it, and how many clicked through. It updates automatically. Share a link with your seller and they see exactly what's happening -- no login, no interpretation required.